Start with the question, not the platform
Most analytics regrets come from installing a tracker before the team agrees what “success” means. For advocacy and education sites—like the broader WOMEN Inc. ecosystem—useful metrics are often qualitative signals wrapped in quantitative shells: sustained reading paths, return visits around campaign peaks, or geographic spread aligned to outreach goals.
Consent and EU expectations
Dutch and EU visitors deserve defaults that respect the ePrivacy lens and GDPR. That usually means: minimise personal data, prefer first-party collection, document your purposes in plain language, and pair any SaaS analytics with a data processing agreement you have actually opened.
Dashboards people read
Tools differ less on collecting events than on helping humans act. Favour products that let you annotate campaigns, compare cohorts without SQL gymnastics, and export to your grant reporting format without a week of cleanup.
Where to go next
Measurement connects tightly to how campaigns are orchestrated and to automation that routes leads and sign-ups. If your bottleneck is focus time instead of funnels, start with productivity tools before you add another chart.